Startup Metrics that Matter

Contextualising meaningful early-stage startup measurements

 

All metrics are not created equal...

The most successful startups on the planet are data-driven, but some risk getting caught up on analysing every output. Or worse, tracking the wrong metrics for their stage entirely.

We will dive into which metrics these startups should focus on (and why), with real world examples of how they should leverage data points to make informed decisions and tell a story. 

Previous Speakers

Hear thought leaders share their experience using meaningful measurements to drive success from product and fundraising, to marketing and growth.

jules_coleman.jpg

Jules Coleman

Founder | Resi, Hassle.com

Irish serial entrepreneur based in London. Currently she is the founder and CTO of Resi. Previously, Jules founded and sold Hassle.com for €35M.

Finn Murphy

General Partner | Nebular

Founder of Nebular, an early-stage VC firm, and co-founder of multiple startups, with a background in driving growth at Plynk. Former Partner at Frontline Ventures.

patphelan.jpg

Pat Phelan

Founder | SISU

Serial entrepreneur, founder of Trustev, sold for $40M, and Cubic Telecom, which has raised over $34M to date. Now the co-founder of SISU.

 

“Don’t measure anything unless the data helps you make a better decision or change your actions.”

Seth Godin | Founder & Best Selling Author

 
seth_godin.jpg

Knowledge You Will Gain

Learn actionable advice from experienced entrepreneurs on how early-stage startups can use metrics effectively to tell a story, fundraise, sell to customers, and make product or company decisions.

 
lighthouses-01.png
 

15 Metrics You Need to Know

Critical measurements that help shape decision-making and communicate progress.

 
lightbulb-01.png
 

Understanding Startup Language

Translating what investors and growth hackers actually mean when they use industry jargon.

 
hackathon.png
 

Practical Examples

Founders that have scaled through multiple stages share how they used metrics to iterate and drive success.

An Interactive & Immersive Schedule

This Masterclass will cover the following topics:

 
 

1. Kick-Off - (10:00 - 10:15)

  • Welcome & Introductions

  • Why Data-Driven Startups Dominate

2. Designing For Success - (10:15 - 11:00)

  • Startup Language & Terminology

  • Business Model - Are You Measuring the Right Things?

  • Unit Economics

  • Interactive Discussion with Breakout Groups

3. Keeping Gas in the Tank - (11:00 - 11:55)

  • Cash Flow Metrics

  • Traction & Growth

  • Telling a Story with Your Numbers

  • Interactive Discussion with Breakout Groups

4. Actions & Wrap - (11:55 - 12:00)

  • Next Steps & Resources

Course Details

When is it: To be announced

Time Commitment: 2 hours (includes breaks)

Format: Fully virtual session

How to Prepare: Download/update the Zoom desktop app, make sure your video and audio are clear, have a stable internet connection

Description: Throughout this course you will gain a deeper understanding of critical early-stage (pre seed & seed) startup metrics so you can better support or evaluate founders. From customer acquisition costs & lifetime value to runway, churn, and net promoter scores this Masterclass will contextualise meaningful SaaS measurements and share examples of how they can be leveraged.