Breaking America:
US Market Entry for Startups
A one-stop shop for any startups thinking of landing and expanding in the US.
Expanding into the US market?
It’s the eventual goal for most Irish startups, offering unparalleled opportunities for growth and scaling. However, it comes with unique challenges, from adjusting to cultural differences, navigating regulatory landscapes, and finding the right go-to-market strategy.
In this masterclass, you'll gain expert insights into successfully entering and thriving in the US market. Learn from seasoned entrepreneurs and industry leaders who have "broken America," as they share actionable strategies, key lessons, and the critical steps to position your startup for success in this dynamic market.
Knowledge You Will Gain
Learn about the key elements of a founding team and hear from successful startup teams.
How to Hire: Recruiting Talent On The Ground
How do you hire talent in a new market? We’re sharing insider tips and tricks on recruiting in the US, how to maximise efficiency in dispersed teams, and early mistakes to avoid.
The Legal Stuff
Where is your startup incorporated?
Does it matter? We get the lowdown on flipping to a US entity and learn why timing matters.
Navigating Local Ecosystems
If you’re moving to the US, the idea of embedding yourself in a new ecosystem and building new networks can be intimidating. In this session, we give you the playbook.
“Startups happen in clusters. There are a lot of them in Silicon Valley and Boston, and few in Chicago or Miami. A country that wants startups will probably also have to reproduce whatever makes these clusters form.”
Paul Graham | Co-Founder, Y Combinator
Questions? Not sure if this is for you?
Talk to someone from our team.
An Interactive & Immersive Schedule
This Masterclass will cover the following topics:
1. Introduction - (14:30 -14:40)
Welcome, overview of the session and objectives.
Brief on why Irish startups expand to the U.S. + recent examples
2. The Delaware C-Corp Flip: When & How (14:40 - 15:00)
Legal and tax implications of flipping to a U.S. entity.
Pros and cons: investor appeal vs. operational complexity.
3. How to Hire: Recruiting Talent On The Ground (15:00 - 15:40)
How do you hire talent in a new market? Insider tips and tricks
Maximising efficiency in dispersed teams
Early mistakes to avoid
4. Navigating the NYC Startup Ecosystem (15:40 - 15:50)
Key support organizations (e.g., NewLab, ERA, Irish-US business networks).
Office space, hiring, resources etc.
Building a local network + market entry tips
5. Actionable Next Steps & Close (15:50 - 16:00)
Checklist for startups considering U.S. expansion.
Key contacts and follow-up resources.
Open floor for participant questions.
Course Details
When is it: Wednesday 19 March | 16:00 - 17:30
Time Commitment: 1.5 hours (includes breaks)
Format: Fully virtual session, streaming live from NewLab in Brooklyn, New York
How to Prepare: Download/update the Zoom desktop app, and make sure your video and audio are clear and have a stable internet connection.
Description: Give Irish founders an overview of the main considerations when entering the US market: investor expectations, cultural differences, the importance of where you are incorporated, navigating potential legal problems before they arise, and building a local network when you are ready to land and expand.